Café de Coral (HKG:0341) plans to adopt a more cautious pricing scheme in 2025 as the market is weak, The Standard reported, citing Chief Executive Piony Leung Ho-ting.
The fast-food chain operator said it will launch more promotions to "offer a value-for-money menu mix," according to the Nov. 29 report.
Café de Coral logged a 28% decline in its half-year net profit at HK$140 million, while Leung forecasts second-half same-store sales to stay at current levels, according to the report.
Shares slipped 1% during Tuesday's afternoon trading.
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