港股异动 | 茶百道(02555)盘中涨近5% 马来西亚首店近日在吉隆坡开业 开始定位高端市场

智通财经
02 Dec 2024

智通财经APP获悉,茶百道(02555)盘中涨近5%,截至发稿,涨4.92%,报10.26港元,成交额1943.82万港元。

消息面上,11月29日,茶百道马来西亚首店在吉隆坡开业。分析人士表示,当下新茶饮品牌“出海”,往往绕不开东南亚。但不同国家的食品添加剂要求、原料资质、物料税收、包括物流周期都存在较大差异。茶百道在马来西亚组建本地团队,是跑通海外市场的关键举措。

据悉,茶百道马来西亚首店位于吉隆坡南部最大的商场Pavilion Bukit Jalil,此次茶百道一改以往在国内小而精的门店设计,选择在高端商场内开设门店,且相对于星巴克等国际品牌来说,定位更为高端、天然。之所以有这样的定位,与茶百道在以台式奶茶为主的马来西亚市场,主推其招牌水果茶有关。

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