智通财经APP获悉，根据Adobe Analytics编制的数据，在美泰(MAT.US)和哈利波特乐高套装的销售带动下，美国“黑色星期五”的在线总销售额突破了100亿美元大关，较去年增长了10%以上。
Adobe Digital Insights首席分析师Vivek Pandya表示：“突破100亿美元大关是‘黑色星期五’电子商务的一个重要里程碑。在过去，这一天更多地依赖于店内购物。”“随着消费者越来越适应从移动购物到聊天机器人的一切，我们有了推动‘黑色星期五’在线销售增长的有利因素。”
数据显示，11月，美国消费者的在线消费额已达1073亿美元。与10月相比，玩具在线销售额环比飙升622%，珠宝在线销售额环比飙升561%，电器在线销售额环比飙升476%。除了玩具之外，“黑色星期五 ”购物者还享受到了电子产品(折扣27.4%)、电视机(折扣24.2%)、服装(折扣22.2%)和体育用品(折扣19.5%)的巨大优惠。
此外，Adobe Analytics预测，今天的 “网络星期一”(即“黑色星期五”之后的首个星期一)销售额将增长 6%，达到创纪录的132亿美元。
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