两年300亿日元 资生堂孤注一掷营销牌

北京商报
03 Dec 2024

兜兜转转,资生堂又回到了营销上。12月2日,北京商报记者了解到,资生堂近日宣布启动中期战略“2025—2026行动计划”,其中,加大营销费用成为资生堂未来的重要战略之一。两年内对八个核心品牌新增300亿日元的营销费用投入,是资生堂新战略下为求利润的决心,但对于当下的资生堂而言,只是营销或许还不够。新增营销300亿日元新一轮的中期战略中,资生堂再一次为利润而战。在资生堂新一轮的中期战略中,资生堂宣布...

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