库迪是怎么坚持9.9的?

伯虎商业评论
01 Dec 2024

来源 | 伯虎财经(bohuFN)作者 | 梦得库迪咖啡已经成为了一个“谜”。在众多的猜疑中,两年时间,库迪门店扩张已经超7500家。如今一年价格战之后,其他玩家都耗不起了,开始把注意力集中在“盈利”上,提出价格战和卖利润率更高的产品要两者兼具。一个很明显的例子是,瑞幸的9块9不断“缩水”。与此同时,库迪却公开表示,全场9块9的补贴可能会持续三年,甚至连代言人找了当前最火的流量明星王一博。那么,...

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