六个核桃VS露露︱植物奶的江湖,深陷成长困境

浩海投研Pro
05 Dec 2024

全文2157字,阅读约需7分钟,帮我划重点划重点01养元饮品和承德露露作为植物奶行业的龙头企业,分别凭借六个核桃和杏仁露等产品受到市场欢迎。02然而,养元饮品面临收入规模萎缩,核桃乳收入从2015年的约87亿缩水至2023年的57.08亿,竞争压力加大。03相较之下,承德露露在市场竞争中表现出一定的抗压性,营收恢复至历史高点,但毛利率逐年下滑。04两家公司都过于依赖单一产品,养元饮品除核桃乳外,...

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