港股异动 | 趣致集团(00917)尾盘涨超4% 公司为AI互动营销服务提供商 拟在中东启动国际业务

智通财经
Dec 05, 2024

智通财经APP获悉,趣致集团(00917)尾盘涨超4%,截至发稿,涨4.24%,报68.8港元,成交额1529.69万港元。

消息面上,美股AI应用概念股Applovin(APP.US)11月份披露的三季度业绩大超预期,该公司近年来在移动广告和应用分析领域持续进行战略布局,通过AI工具助力广告变现率提升。该股年初至今股价涨幅超800%,市值已超千亿美元,股价屡创历史新高。

中信建投指出,趣致集团是国内领先的AI互动营销服务提供商,公司主营面向B端快消品牌的产品营销及孵化服务。公司增长由创新和技术驱动,自主研发软硬件配套的AIoT营销平台,针对传统零散的品牌方“派发-反馈”需求场景提供平台化服务,同时对C端客户进行运营和转化,壁垒来自于技术理解、算法科技、软硬件研发、线上线下场景数据及品牌积累。此外,根据公司2024中报,公司拟于2024在中东启动国际业务。海外扩张的空间来自中东市场广阔,营销行业有高质量数字化发展的需要;国产品牌出海大趋势下,公司的AIoT终端能够同时提供营销和零售的渠道。

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