“麦当劳模式”难救星巴克中国。作者丨象升出品丨零售公园大中华区业绩承压,星巴克有了新想法。图源:彭博社2024年11月21日,彭博援引知情人士消息称,星巴克正探索中国业务的不同可能,或将出售业务股份。这意味着,星巴克中国有可能步入麦当劳中国、百胜中国等企业的后尘。星巴克中国之所以积极求变,很大程度上都是因为中国咖啡市场竞争愈发激烈,公司正面临巨大的下行压力。参照麦当劳中国、百胜中国等企业的经验,...
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