持续发力健康产品创新 茶百道加码“超级食物”

证券日报
05 Dec 2024
CHABAIDAO-5.12%

  近日,茶百道“超级蔬食”系列饮品再扩容,推出“维C速燃甜椒”饮品。茶百道方面向记者介绍,一个甜椒的维生素C含量约为166mg,相当于14颗柠檬,其维生素E含量则达到15颗樱桃的含量。在甜椒中还含有一种神秘成分——辣椒素酯,该成分具有促进脂肪燃烧、加快新陈代谢的作用。

  如今,消费者的饮食观念已悄然转变,不再仅仅追求食物的口感与味道,而是更加注重食物原料本身的营养价值和功能性。CBNData数据显示,健康食品备受瞩目的五大要素依次为:富含营养价值、符合食品安全认证、成分透明安全、0添加纯天然、低糖低脂低卡。“超级食物”这一概念逐渐进入大众视野,开始受到消费者的关注。

  业内人士指出,茶百道“超级蔬食”系列的火爆,充分证明了以富含营养成分且低卡高纤的“超级食物”为基础打造差异化产品,已成为当前消费市场的一大需求。

(文章来源:证券日报)

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