智通财经APP获悉，上美股份(02145)盘中涨近4%，截至发稿，涨3.73%，报34.8港元，成交额908.21万港元。
华源证券发布研报指出，公司作为多品牌国货优质美妆龙头之一，主品牌韩束势能强劲，在抖音渠道已成功塑造极强品牌势能，其余品牌有望复制其成功模式，进一步贡献业绩增量，看好公司未来业绩端或实现较快增长。根据公司年报，23年全年韩束在抖音渠道完成GMV33.4亿，较22年增长374%，24H1韩束在抖音平台GMV达34.4亿，并取得“抖音电商护肤品牌总榜H1”第一的靓丽成绩。
该行续指，公司作为早期投入抖音达人短剧的品牌，在享受先发优势的同时稳定输出高质量、高热度短剧，维持释放品牌声量的持续性，直接为韩束带来现象级曝光及巨量种草，为后续产品留存及成交奠定坚实基础。
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