智通财经APP获悉，普拉达(01913)早盘涨超6%，截至发稿，涨4.9%，报61港元，成交额4049.74万港元。
美银证券发表研报称，相信集团可以继续跑赢奢侈品行业的同时，建立Miu Miu在行内作为主要品牌的地位，抓紧其品牌热度高峰以推动可持续的增长。该行认为基于以往以时尚为主导的品牌转型成功案例，市场低估了Miu Miu显著的盈利能力增量潜力。
瑞银发布研报称，普拉达的强劲增长主要源于产品创新和品牌吸引力，预计该品牌将成为今年增长最快的上市奢侈品品牌，全年内生销售增幅可达16%。尽管明年行业面临不确定性，普拉达的销量增幅可能仅为约1%，瑞银仍看好其通过产品定价和组合调整来提升表现。该行预期公司基本面有被重估的潜力，重申“买入”评级，并将目标价从74港元上调至77港元。
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