Driven by a variety of catalysts, including speculation about a possible merger with The Trade Desk (NASDAQ:TTD), Roku (NASDAQ:ROKU) stock jumped 12.7% over the previous month and almost 20% in three months. Roku's shares have run hot on the back of the expected merger, which experts believe could result in synergies in the connected TV market.

Along with a smaller-than-expected net loss of $9 million, Roku reported a record income of $1.06 billion in its third-quarter 2024 profits, a 16% rise year over-year. Analysts remain hopeful about Roku's future despite the post-earning downturn. With reference to positive advertising trends that help streaming platforms over conventional media, Baird raised the stock to "outperform." Currently trading around $80.50, Roku stays a major focus for investors thanks in large part to its strong market share and speculation about strategic prospects including mergers or alliances. The company's size and revenue growth help it to be in an excellent position in the competitive streaming scene even if short-term uncertainty still exists.