第四代珍十五焕新上市,首提“酱香名酒”强化品牌心智。近日公司核心主力单品珍十五第四代焕新上市,在酒体、包装和防伪等维度全面升级,首提“酱香名酒”强化商务礼宴市场。从产品力看,第四代珍十五升级主要体现在1)品质升级:基酒挑选上更精细、口感更醇厚顺滑,提升饮用舒适度;2)包装升级:包装方面从上揭盖盒型改为典雅的书本盒型,外盒设计珍字底纹,盒身质感更优;3)防伪安全升级:侧面采用隐藏式防伪扣,盒身防伪性...
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