金吾财讯 | “谷子经济”兴起，阅文集团(00772)午后股价震荡扬升，截至发稿，涨3.05%，报28.7港元，成交额7338.91万港元。目前卡牌IP已贡献规模化收入，2024年上半年阅文集团版权运营收入同比增长75.7%至22.03亿元，其中IP卡牌的GMV合计约为1亿元。今年以来，阅文旗下IP衍生品厂牌阅文好物推出多款畅销产品，如《全职高手》收藏卡总GMV突破5000万元，《庆余年》盲盒销量超20万只。集团首席执行官兼总裁侯晓楠近日表示，在东南亚的视频点播市场，中国剧已成为当地用户的第二大娱乐内容，尤其在免费增值领域，中国剧占比已达40%份额，成为第一大影视剧。在“IP+文旅”领域，阅文即将在新加坡举办跨年音乐节、IP市集及阅文全球华语IP盛典等一系列线下活动，在海外市场探索文旅融合新模式。
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