羽绒服“暴雷”,让波司登赚到了?

趣解商业
05 Dec 2024

全文3872字,阅读约需12分钟,帮我划重点划重点01今年羽绒服市场出现质量问题,包括不法商家“以丝代绒”和知名品牌高价羽绒服掺杂“猪毛”“狗毛”等。02波司登作为羽绒服龙头品牌,其产品价格在高端市场持续上涨,但消费者对其性价比的质疑不断。03由于今年暖冬气候,波司登11月销售成绩距离预期目标仍有差距,但尚在可控范围内。04然而,波司登在中低端市场的竞争面临挑战,如鸭鸭、雅鹿等品牌通过直播电商重新...

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