文 | Innocent Roland根据《晚点 LatePost》报道,星巴克中国已任命杨振(Tony Yang)为公司 CGO(首席增长官),并且这是星巴克中国首次设立 CGO 职位。值得注意的是,星巴克中国在9月上线,获得了2024灵眸奖营销策略组银奖的品牌定制短剧《我在古代开星巴克》,就是由杨振引导操刀制作的,Morketing猜测双方可能正是结缘于此。当然,新设立的CGO可能也只是星巴克...
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