SiriusXM to Focus on Retaining and Adding More Car Listeners -- Market Talk

Dow Jones

Dec 10, 2024

0952 ET - SiriusXM is shifting its strategy to focus resources on increasing retention among subscribers with services embedded in their vehicles, which make up about 90% of its total subscriber base. The satellite radio and audio-streaming company says in a corporate update that it will also focus on capturing additional growth opportunities within this core automotive subscriber segment. SiriusXM plans to shift marketing and other resources away from the high-cost and high-churn audiences for its streaming services, which will start to be used as more of a companion to the company's automotive offering. SiriusXM slides 9% after revealing that it expects to bring in less revenue next year than in 2024. (dean.seal@wsj.com)

(END) Dow Jones Newswires

December 10, 2024 09:52 ET (14:52 GMT)

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The satellite radio and audio-streaming company says in a corporate update that it will also focus on capturing additional growth opportunities within this core automotive subscriber segment. SiriusXM plans to shift marketing and other resources away from the high-cost and high-churn audiences for its streaming services, which will start to be used as more of a companion to the company's automotive offering. SiriusXM slides 9% after revealing that it expects to bring in less revenue next year than in 2024.   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The satellite radio and audio-streaming company says in a corporate update that it will also focus on capturing additional growth opportunities within this core automotive subscriber segment. SiriusXM plans to shift marketing and other resources away from the high-cost and high-churn audiences for its streaming services, which will start to be used as more of a companion to the company's automotive offering. SiriusXM slides 9% after revealing that it expects to bring in less revenue next year than in 2024.   (dean.seal@wsj.com) \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  December 10, 2024 09:52 ET (14:52 GMT)\n</p>\n<p>\n  Copyright (c) 2024 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SIRI","symbol_name":"Sirius XM Holdings Inc.","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2490119310","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2490119310","pubTimestamp":1733842320,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0952 ET - SiriusXM is shifting its strategy to focus resources on increasing retention among subscribers with services embedded in their vehicles, which make up about 90% of its total subscriber base. 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","collect":0,"end_time":0,"defaultTopTitle":"","property":[],"viewcount":null,"language":"en","relate_stocks":{"SIRI":"Sirius XM Holdings Inc.","BK4100":"有线和卫星","BK4559":"巴菲特持仓"},"translate_title":"SiriusXM将专注于留住和增加更多汽车听众——Market Talk","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"SIRI":0.9},"content_text":"0952 ET - SiriusXM is shifting its strategy to focus resources on increasing retention among subscribers with services embedded in their vehicles, which make up about 90% of its total subscriber base. The satellite radio and audio-streaming company says in a corporate update that it will also focus on capturing additional growth opportunities within this core automotive subscriber segment. SiriusXM plans to shift marketing and other resources away from the high-cost and high-churn audiences for its streaming services, which will start to be used as more of a companion to the company's automotive offering. SiriusXM slides 9% after revealing that it expects to bring in less revenue next year than in 2024.   (dean.seal@wsj.com) \n\n\n  (END) Dow Jones Newswires\n\n\n  December 10, 2024 09:52 ET (14:52 GMT)\n\n\n  Copyright (c) 2024 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"symbols":[],"gpt_button":0,"need_auth":true,"code":"91000000","status":"200"}}}