Myer Holdings (ASX:MYR) said trading in the fiscal first half ending Dec. 31 is consistent with last year and continues to be challenging, according to a Tuesday filing with the Australian bourse.

Inflationary pressures and difficult macroeconomic factors continue to make market conditions difficult. However, the company added that trading in the Christmas period will remain a material determinant for its first-half results, the filing said.

To address these concerns, the company will now prioritize appealing to new customer segments, expanding omnichannel and online capabilities, enhancing the MYERone loyalty program, improving exclusive brands, and refining sourcing and design, the filing added.

Myers also plans to reset its sass & bide brand as a concession and online model, closing unprofitable, stand-alone retail stores.