夏天卖羽绒服,波司登悄悄进账60亿

财经天下WEEKLY
09 Dec 2024

全文5193字,阅读约需15分钟,帮我划重点划重点01波司登2024/25财年中期业绩显示,总营收达到88亿元,归母净利润11.3亿元,其中羽绒服业务半年卖出了超过60亿元。02尽管波司登一直努力打破羽绒服季节周期性,但在竞争激烈的市场中,仍需寻求增长空间。03为此,波司登尝试多元化和四季化路线,如推出防晒衣、冲锋衣等,以降低季节波动影响。04然而,平价化趋势下,波司登羽绒服业务毛利率同比小幅下滑...

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