中国服饰巨头争购国外大牌,波司登、报喜鸟抢占高端户外赛道

南方都市报
09 Dec 2024

全文2609字,阅读约需8分钟,帮我划重点划重点01国内服饰集团报喜鸟正考虑收购高端户外品牌Woolrich,已进入谈判后期阶段。02波司登对加拿大奢侈外套品牌Moose Knuckles进行战略投资,投资比例为超30%。03男装集团雅戈尔计划收购法国高端儿童时尚品牌Bonpoint,但未透露具体交易信息。04由于徒步、登山、滑雪等户外运动项目受到越来越多年轻人的喜爱,国内消费者对专业户外装备的...

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