** J.P. Morgan says EU broadcasting stocks are worth investing in because of their strategic position, affordable prices and potential benefits from consolidation

** It anticipates US-focused stocks to excel in the first half of 2025 due to stronger dollar

** "Media has outperformed the broader European market by 70% over the past 6 years, with the outperformance driven by large cap, high quality, compounders", it adds

** It upgrades Publicis from "neutral" to "overweight", raises its EPS estimate by 5% and target price to 140 euros per share

** "It is best of breed and its connected media ecosystem should support another year of 5%+ growth, triple that of its peers", JPM says, adding it could benefit from an improved market structure after the Omnicom - Interpublic merger

** JPM adds Publicis will benefit from its strong (60%) US exposure to drive its growth

** Broker upgrades also RTL from "neutral" to "overweight", on expected profit growth in 2025, driven by decreasing losses in on demand service and potential approval for the sale of its Dutch division leading to a return through annual dividend

** It upgrades RELX's target price to 4710p, expecting accelerated growth driven by analytics and AI

** It says Vivendi's approved demerger should close its conglomerate discount issues and drive a 50% upside

** The broker points out that UMG could double over the next three years, as the market gains more visibility on streaming 2.0

** Publicis rose around 3% to the top of , while RTL was up 3.6% and UMG rose around 3% at 08:10 GMT

(Reporting by Leo Marchandon)

((Leo.marchandon@thomsonreuters.com))