消费者到底在为什么买单?Jellycat销售火爆的现象,足以说明今天的消费者不再是纯物质消费,更希望通过产品消费达到价值认同。因此,好的产品应该具有灵魂,与顾客内心产生共鸣,而不只具备简单的功能和结构。春暖花开好文 2462 字 | 10 分钟阅读Jellycat是一家英国的软玩具和家居装饰公司。自2013年进驻中国以来,Jellycat的销售异常火爆。在各大商场专柜,Jellycat玩偶常常被...
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