文| 即时刘说有一个有趣的现象。在美国,麦当劳是当之无愧的餐饮霸主,就连川普大选前都要选在麦当劳打工作秀。而肯德基在美国只排名第三。但两大巨头到了中国,境遇却截然相反。肯德基凭借其先发优势、广泛的门店布局以及本土化营销策略,迅速在中国市场站稳脚跟,成为家喻户晓的快餐品牌,深受消费者喜爱,门店数量众多且业绩斐然。而麦当劳虽然也有一定的市场份额,但与肯德基相比,在中国的影响力和市场占有率明显逊色一筹。...
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