BlockBeats 消息,12 月 19 日,据《财富》报道,元宇宙游戏开发商 Gamefam 发布《Roblox 和 Fortnite 品牌状况》年度报告。报告预测,到 2030 年全球元宇宙游戏市场规模将达 1684 亿美元,用户数量将达 9 亿,显示该行业仍具强劲增长潜力。
报告揭示了年轻一代的显著使用习惯变化:Z 世代和 Alpha 世代在 Roblox 和 Fortnite 上花费的时间较 TikTok 和 YouTube 多出 39%。这一趋势吸引了包括迪士尼、美泰和国际足联在内的知名品牌与 Gamefam 展开合作,以触达年轻受众。Ferencz 表示,尽管“元宇宙”一词因 NFT 热潮而受到影响,但与 NFT 等纯收藏品不同,游戏娱乐具有持久的内在价值,因为“人们需要娱乐,需要快乐”。
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