特步:新质生产力领跑者

第一财经
17 Dec 2024

作为国产运动鞋服行业龙头,特步集团长期坚持“以消费者为中心”的经营策略,持续洞察消费需求和消费行为的变化。  新时代消费者的衣橱越来越丰富,细分场景要有特定穿搭,面对时尚化、个性化、舒适性穿搭的多元消费需求,打造柔性快反体系成为服装企业在数字化时代必须占领的新高地。  紧跟时代智造变化的需求,特步集团在一年前提出的“柔性智能制造解决方案”的项目规划,于今年实现了全面落成并正式投产运行。这套自主研发...

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