以健康“出圈”,燕麦奶品牌Oatly逐渐渗透到超市、奶茶店等各个生活场景。近日,这一品牌背后企业瑞典燕麦奶制造商Oatly集团却宣布关闭在新加坡的工厂的消息。值得关注的是,Oatly新加坡工厂仅运营3年时间,该工厂匹配的目标市场为中国和其他亚洲国家。目前,新加坡工厂的关闭,是否预示着Oatly在亚洲市场的探索出现困境等相关疑问不断被抛出。01中国市场探索“失利”?“这符合公司的轻资产供应链战略,...
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