《新股》草姬(02593.HK):拟以直播带货拓展跨境电商业务

阿斯达克财经
19 Dec 2024

草姬集团(02593.HK) 创办人、主席兼首席执行官郭致因致辞时表示,公司扎根香港逾廿年,多渠道营销,一直都积极打造自家品牌,将会以持续稳定的业绩去回馈大家及投资者。
郭致因表示,正在准备以与内地网红合作,直播带货形式拓展跨境电商业务,主要以大湾区为主,并指早前“双11”期间已进行试播,效果不俗,亦会趁圣诞假期再进行一两场试播。她仅指,投放资源庞大,惟没有透露具体规模。至于进军东南亚市场,她称,目前仍属探索阶段,没有确实时间表。

她亦指出,受惠政府政策,旅客渐见增多,有助带动经济及零售业。(vc/da)(港股报价延迟最少十五分钟。)

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