【小红书首次完整发布种草度量解决方案】金十数据12月18日讯,在2025年WILL商业大会上,小红书正式发布了“AIPS人群资产模型”,并通过种草联盟打通淘宝、京东、唯品会三大电商平台数据,以及与品牌一方数据合作。从种草的过程度量、结果度量两个维度,首次完整展现小红书种草的度量解决方案,使品牌更清楚地看到种草与生意增长之间的关联。小红书CMO之恒透露,在小红书种草排名Top2000的SPU,年销量同比增速都全面跑赢行业大盘,实现逆势增长。
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