【德意志银行:对蔚来新品牌车的销售表现持相对保守看法】意志银行报告写道,蔚来的新品牌Firefly萤火虫的销售前景仍不明朗。这家汽车制造商正计划于明年4月在该品牌之下推出一款掀背车,并已确定预售价格为人民币148,800元。这把该车定位于高端小型车细分市场,将同Mini EV、吉利与梅赛德斯合资企业旗下Smart、领克的Z20以及极氪的X车型展开竞争。由于Firefly萤火虫独特的外观设计,德意志银行对这款车的销售表现持相对保守的看法。该经纪商预计蔚来这款车的月销量将为1,500辆,这低于蔚来预测中数千辆的月销量。

金融界
24 Dec 2024
意志银行报告写道,蔚来的新品牌Firefly萤火虫的销售前景仍不明朗。这家汽车制造商正计划于明年4月在该品牌之下推出一款掀背车,并已确定预售价格为人民币148,800元。这把该车定位于高端小型车细分市场,将同Mini EV、吉利与梅赛德斯合资企业旗下Smart、领克的Z20以及极氪的X车型展开竞争。由于Firefly萤火虫独特的外观设计,德意志银行对这款车的销售表现持相对保守的看法。该经纪商预计蔚来这款车的月销量将为1,500辆,这低于蔚来预测中数千辆的月销量。

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