Participants

Thomas Windhausen; Chief Financial Officer, Treasurer, Company Secretary; Bridgeline Digital Inc

Roger Kahn; President, Chief Executive Officer, Director; Bridgeline Digital Inc

Howard Halpern; Analyst; Taglich Brothers, Inc

Unidentified Participant

Presentation

Operator

Thank you for standing by and welcome to Bridgeline Digital's fourth quarter 2024 earnings conference call. (Operator Instructions)
I would now like to hand the call over to Tom Windhausen, CFO and Treasurer. Please go ahead.

Thomas Windhausen

Thank you so much. Thank you and good afternoon everyone. Thank you for joining us today. My name is Thomas Windhausen and I'm the Chief Financial Officer of Bridgeline Digital. I'm pleased to welcome you to our fiscal 2024 fourth quarter conference call.
On the call with us this afternoon is Ari Kahn, Bridgeline’s President and CEO, who will begin the call with a discussion of our business highlights. I will then update you on our financial results for the quarter and we'll conclude by taking questions.
Before we begin, I'd like to remind listeners that during this conference call, comments that are made regarding Bridgeline that are not historical facts are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results.
These statements are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. The internal projections and beliefs upon which we base our expectations today may change over time. And we expressly disclaim and assume no obligation to inform you if they do. The results report today should not be considered as an indication of future performance.
Changes in economic, business, competitive, technological, regulatory, and other factors could cause Bridgeline’s actual results to differ materially from those expressed or implied by the projections or foreign-looking statements made today. For more detailed information about these factors and other risks that may impact our business, please review the reports and documents filed from time-to-time by Bridgeline Digital with the Securities and Exchange Commission.
Also, please note that on the call this afternoon, we will discuss some non-GAAP financial measures when commenting on the company's financial performance. We provide a reconciliation of our GAAP financials to these non-GAAP measures in our earnings release. You can obtain a copy of our earnings release by visiting our website.
I'd now like to turn the call over to Ari Kahn, Bridgeline’s president and CEO. Ari?

Roger Kahn

Thank you, Tom. Good afternoon, everyone.
In fiscal 2024, HawkSearch took center stage for Bridgeline, and our AI-powered products became our growth engine. We delivered innovations in AI for several years with AI Multiplier, Natural Language Processing, and Personalization. But this year, Bridgeline released further advances by adding five new products to the HawkSearch AI suite, solidifying HawkSearch as the undisputed leader in AI-powered product discovery.
Today, HawkSearch is the majority of Bridgeline’s business, and it powers over 1,000 websites ranging from B2C enterprises like hewlettpackard.com that has more than $1 million per hour in sales online, to top B2B distributors like Consolidated Electric Distributors that have more than 750 websites and top brands like Black Diamond and Oriental Trading Company are also powered by HawkSearch.
In 2024, we launched a new HawkSearch site every week, and Gartner recognized HawkSearch as a leading B2B product discovery platform, highlighting our AI-driven solutions tailored for distributors and manufacturers.
Net revenue retention for HawkSearch is 103%, which demonstrates that we're not only retain HawkSearch customers, but also expand customer licensing with AI features like Smart Search and Smart Response. Fiscal year 2024 sales contracts nearly doubled in annual contract value compared to the FY23 results, totaling $2.1 million in ARR with initial contracts typically 24 months to 36 months. And this quarter, we sold 17 license for $360,000 in annual contract value, bringing us to 83 new licenses for the year with $6.2 million in total contract value.
Some new license sales in the year include NSI Industries, a prominent supplier in the construction materials testing equipment industry, who selected HawkSearch to enhance product discovery and customer experience. The supplier will leverage instant engage and auto-complete to display relevant content, as soon as users interact with their search bar. Advanced B2B features will help customers quickly find the products that they need for NSI Industries. Similarly, Raney's Truck Parts, an aftermarket auto -- automotive truck parts reseller, chose HawkSearch's AI-powered Smart Search for its e-commerce site.
Tacoma Screws, leading wholesale distributor in hardware, selected HawkSearch to enhance product and content discovery for their optimizely configured commerce site. And also another leader in fastener distribution selected HawkSearch to improve product discovery by incorporating a tailored industry-trained large language model across 15 countries and 12 languages. Colonial Electric Supply implemented Bridgeline’s HawkSearch to optimize product discovery on its optimized e-commerce platform. The AI-powered search solution enhances the distributor's site with advanced features like merchandising and personalized search experiences.
Finally Hewlett Packard chose Bridgeline’s HawkSearch to meet its high performance hosting needs and optimize on-site search capabilities. This partnership highlights HawkSearch's scalability, delivering fast, relevant search results through a huge product catalog with enhanced usability for large enterprise-level platforms.
HawkSearch is not a single product. It's a suite that is central to our E360 strategy with separately licensed products that drive visitors to our customer sites, convert those visitors into buyers, and increase the average order value for each one of those buyers. As a suite, HawkSearch creates upselling opportunities within our customer base, enabling a highly efficient sales engine with a CAC payback period of less than 20 months and net revenue retention rate of over 103%.
In 2024, we released five products for HawkSearch that use AI large language models to discover the products people want to buy, generate content to help people find websites, and to learn behavioral trends that drive sales for our customers. The HawkSearch rapid UI framework allows our customers to launch in just days, featuring a GenAI component that seamlessly integrates smart response into search interfaces. It also enables the customization of agents, AI agents, to match brand tone, empowering merchandisers, to fine tune responses, to meet specific customer needs.
Additionally, we launched Conversational Search, which is powered by generative AI. Conversational search leverages natural language capabilities to transform ordinary searches into conversational interactions. Natural language processing, NLP, is used to understand the intent and phrasing to deliver accurate, meaningful search results, and then to ask clarifying questions to further refine those results so that customers can more quickly find the products that they want to buy.
This year, HawkSearch unveiled Multi-Site Management, MSM. MSM allows organizations to centrally manage multiple websites, while providing local sites the flexibility to tailor content for their markets. HawkSearch is the only product discovery platform with this capability, and MSM gives us a strong competitive advantages with franchises, with chains, and with brand networks. MSM is ideal for scenarios where multiple teams oversee numerous local sites, providing streamlined and efficient management of both local and global merchandising campaigns. We also introduced smart facets, which allow users to ask detailed content rich questions and then uses a Large Language Model and Generative AI to automatically set facets on the e-commerce site to filter search results.
We announced a new smart response feature that analyzes PDF content and delivers specific answers to user questions. This innovation includes tools for extracting content from large PDF repositories and using generative AI to create helpful search features, such as thumbnails of PDFs, summaries of pages within each PDF, and extraction of other important metadata including file names and categorization. Finally, we announced an enhancement of integrating keywords and concepts search into a unified intelligent search bar, which will be known as the Unified Search.
Unified Search is part of Bridgeline’s Agentic-AI project, and its collaboration with Salesforce.com's Agentforce initiative emphasizes advanced automation and seamless integration with intelligent agents. This innovation combines HawkSearch's precise keyword search with a Natural Language Processing capabilities of concept search, delivering faster and more relevant results to improve customer experiences and drive engagement.
Two important platform partners that we expect to continue to generate new customers for HawkSearch or Optimizely in Big Commerce. Big Commerce is promoting HawkSearch ahead of all of the other search providers on the first page of its app store, providing tens of thousands of Big Commerce customers the ability to upgrade to HawkSearch's AI technology. HawkSearch offers a one-click install for Optimizely and is recognized by Optimizely as a top-paid app in their app store. HawkSearch is now uniquely positioned to improve site search for more than 1,000 Optimizely configured commerce customers with several already purchasing licenses. HawkSearch AI was showcased at Opticon 2024 in San Antonio, Texas just last month.
We also partnered with the system integrator and optimize the expert Xngage for an optimized lead connector, which leads to even more sales. In the quarter, we announced a leading distributor of fasteners and industrial supplies of the selected HawkSearch to enhance their onsite capabilities. This distributor, the first lead from our partner, Xngage, will use the Xngage XConnect connector for HawkSearch to power their product discovery on the optimizing platform.
Furthermore, HawkSearch was named Moblico Partner of the Year. Moblico's integration of HawkSearch's AI capabilities, enhances mobile engagement for distributors optimizing real-time shopping experiences, and increasing customer retention. This collaboration allows distributors to provide a personalized customer experience, leading to increased revenue and a stronger market position. We also partnered with Product Genius Technology, a leading provider of innovative solutions with decades of experience in the fastener industry.
We will partner with HawkSearch and provide patented search technology to enhance customer engagement and drive sales by simplifying the search, sort, and display of complex product catalogs, especially those in the fastener industry. Bridgeline has partnered with Human Element, a leading commerce services agency, who will partner with HawkSearch to expand its offerings for B2B and B2C merchants to include AI-powered search technology. And the partnership gives Adobe Commerce, previously Magento, BigCommerce, and Shopify platform users easy access to HawkSearch AI-powered search.
Our leadership in AI has resulted in record sales and given us a pipeline for a great 2025. This time, I'd like to turn the call over to our Chief Financial Officer, Thomas Windhausen. Tom?

Thomas Windhausen

Thanks, Ari. I'll provide an update of our financial results for the fourth quarter of fiscal 2024, which ended September 30, 2024.
Total revenue for the quarter ended September 30, 2024 was $3.9 million compared to $3.8 million in the prior year period. Going into each component of revenue, our subscription license revenue, which is comprised of SaaS licenses, maintenance, and hosting revenue for the quarter ended September 30, 2024 was $3.0 million compared to $3.1 million in the prior year period.
As a percentage of total revenue, subscription and licenses revenue was 78% of total revenue for the quarter ended September 30, 2024. Services revenue was $800,000 for the quarter ended September 30, 2024 as an increase from $700,000 in the prior year fourth quarter. As a percentage of total revenue, services revenue accounted for 22% of total revenue for the quarter ended September 30, 2024. Our cost of revenue was $1.2 million for the quarter ended September 30, 2024, remaining consistent with $1.2 million in the prior year period. And as a result, our gross profit was $2.7 million for the quarter ended September 30, 2024, as compared to $2.6 million in the prior year period.
Our overall gross margin was 69% for the quarter ended September 30, 2024, compared to 68% in the prior year period. Our subscription and licenses gross margins were 72% for the quarter ended September 30, 2024, compared to 73% in the prior year period, and our services gross margins were 58% for the quarter ended September 30, 2024, compared to 46% for the same period in 2023.
Moving to operating expenses, our operating expenses were $3.1 million for the quarter ended September 30, 2024, compared to $10.8 million in the prior year period. The prior year period operating expenses include a $7.5 million goodwill impairment charge.
Moving below OpEx, a change in fair value of our liability classified warrants resulted in a non-cash loss of $5,000 for the quarter compared to a non-cash gain of $214,000 in the prior year period. And our GAAP net loss was $0.4 million for the fiscal year ended September 30, 2024 compared to a net loss of $8.1 million in the prior year period, which included the impact of $7.5 million of goodwill impairment.
EBITDA, our adjusted EBITDA for the quarter ended September 30, 2024 was [$5,000] compared to negative $192,000 for the prior year comparable period. Moving to our balance sheet, at September 30, 2024, we had a cash of $1.4 million, a $200,000 increase from June 30, 2024. And at September 30, 2024, our accounts receivable was $1.3 million. Our total debt outstanding as of September 30, 2024 was EUR471,000 for approximately $526,000. The weighted average interest rate was approximately 4.4%, with principal payments due through 2028.
We have no other debt or remaining earnouts from any previous acquisitions. As of September 30, 2024, our total assets were $15.6 million and our total liabilities were $5.6 million.
Finally, to give an update on our cap table, at September 30, 2024, our up cap table included 10.4 million outstanding shares, 39,000 shares from a series C preferred stock, 800,000 warrants, and 2.1 million options. In September 2024, nearly 900,000 warrants, whose exercise prices $4 expired, remaining 800,000 warrants consist primarily of 180,000 warrants with a $2.85 exercise price, which expired in May, 2026, and 592,000 warrants with a $2.51 exercise price, which expired in November, 2026.
Bridgeline looks forward to continued growth and success in fiscal 2025 and beyond as we continue our focus on revenue growth, product innovation, customer success, and delivering shareholder value. Thank you for joining us on the call today. And at this time, we would like to open the call to questions-and-answers. Operator?

Question and Answer Session

Operator

(Operator Instructions)
Howard Halpern, Taglich Brothers.

Howard Halpern

Congratulation on the quarter and finishing up on a strong note for the year.

Roger Kahn

Thank you, Howard.

Howard Halpern

I guess now with all the different partnerships in place, agencies and such, where -- would you imagine you are on the runway for HawkSearch ? Is it really just you're beginning to tap into a potentially huge customer base? If you could give some color for that over the next couple years.

Roger Kahn

Right, yeah. So, HawkSearch is well over half our revenue. A lot of that revenue is partner-driven. Most of the sales are on the B2B side. I think that we differentiate most strongly B2B, although we have, you know, Hewlett-Packard.com is a great example of a B2C enterprise. So we're going to continue to see a lot of growth there. The big thing that's going to happen is that because of all the investments that we've made in artificial intelligence and the recognition from analysts like Gartner and Partners like Optimizing and BigCommerce and our leadership in the AI area, we expect to start seeing continued acceleration and growth. We nearly doubled our sales volume year-over-year in terms of annual contract value and the size of each of the contracts nearly doubled as well, in terms of like monthly recurring revenue. So that's going to continue.
The biggest challenge that we have on the growth side is overall sales and marketing budget. We need to find ways to put more and more dollars into lead generation because the return on investment that we're seeing in marketing is outstanding with less than 20 months CAC payback. I think that's world class and we're really limited primarily just by our ability to inject more dollars into that funnel.

Howard Halpern

Okay. And for HawkSearch being one of the big leaders, are you, and let me try to phrase this correctly with, are you a customer’s -- customers seeing increased satisfaction when they go to, I guess, your customer's websites that are powered by HawkSearch? Is there some sort of measurable that you're seeing out there that benefits your customers?

Roger Kahn

We are, We are. So a big part of our strategy is to focus specifically on driving our customers' revenue. That's the most meaningful metric for them. It's one that they are all monitoring very carefully and is part of our strategy also because it results in the fastest sales cycle when we can demonstrate improvement. And we are seeing customers that are better than doubling -- better than doubling their own conversion rates and are also increasing their average order value significantly.
One of the great things about the B2B space for us is that there's a lot of turnover right now in terms of technical platforms that space has been a laggard. They're realizing that the next generation is embracing online purchases as opposed to telephonic or fax, which still happens in the B2B world, especially manufacturing. And because they're now willing to make that investment, they are comparing us with competitors. They're taking a hard look at all search products in that space and requiring us to really demonstrate that value. So we're increasing the revenue significantly and Gartner in particular is promoting us and a lot of the manufacturers and distributors that we're winning are subscribers to Gartner and are reading that report seeing the return on investment.

Howard Halpern

Okay. And just one last one, because I did see it in the press release and you had a press release on it. You know, I know it's not as big as HawkSearch, but is WooRank still an important tool out there and beneficial to your future?

Roger Kahn

Well, WooRank is very tightly integrated with HawkSearch now. So you see consolidated HawkSearch and WooRank sales, where WooRank is actually powering the interface for HawkSearch , is powering the landing pages that HawkSearch is automatically able to generate, and becomes an add-on to the license when we make a HawkSearch sale. So we're often talking about HawkSearch deals but they actually have WooRank as part of the license that are inside that sale itself. It's certainly WooRank if you were to line item that is significantly smaller than if you were to line item all the other technologies inside of HawkSearch.
However, we have strategically broken HawkSearch into being really a suite of products, as opposed to a single product that allows us to quickly get into customers and upsell them along the way with WooRank, with Smart Search, with Smart Response, Conversational Search, Smart Facets, and so forth. This a la carte model is allowing us to reduce our sales cycle. Our sales cycle is now 105 days from the first point in which you receive an email through the whole marketing stage and the sales cycle and then closing and winning or losing a deal. And the CAC payback is much lower. So selling into our own customer base is part of our strategy and it reduces our overall marketing spend.

Howard Halpern

Okay and just one last one because you know the Search and AI part of it -- is very important. Have you seen your customers, I know it's powered for their customers, but have you seen them try to use it internally to help their own salesforce or their own productivity, your AI search capabilities?

Roger Kahn

Yeah, that's not our primary use case, but we do have that. We have, as an example, a pharmaceutical company that is using HawkSearch in order to manage internal documents about drugs that are going through different review processes and find information even when it's embedded deeply within a scanned PDF file. We have a hospital that has patient information that is searched through HawkSearch. So we do have those, but our target from a marketing perspective is where we have a direct impact on top-line revenue. So although our search can do that, that's not where we're focused.

Howard Halpern

Okay, okay. Well, great. Keep up the great work and I look forward to 2025. Have a Happy New Year.

Roger Kahn

Happy New Year, Howard. Thank you.

Operator

(Operator Instructions)
per Jacobson. Your question please per.

Unidentified Participant

I'm sorry. Is this me?

Roger Kahn

Yeah. Hey. Hey. How are you?

Unidentified Participant

Happy holidays, guys. Well, as usual, thank you. This has been terrific. A couple of questions. The line cut out when Tom was giving the cash on hand number, can you repeat that, Tom, please?

Thomas Windhausen

Yeah, absolutely. At September 30, we had cash on hand of $1.4 million and that was approximately $200,000 increase from that of June 30, so $1.4 million.

Unidentified Participant

All right. And we are comfortable that -- that will take us to the foreseeable future, right?

Thomas Windhausen

Correct.

Unidentified Participant

Okay. Thank you. Can we get some color on the backlog? I mean, you know, what does it look like and how is that going to play out over the foreseeable period?

Roger Kahn

You're referring to the backlog in terms of signed contracts and forward-going revenue from those contracts?

Unidentified Participant

No, actually, I was talking about opportunity backlog, I guess. You know what we have to help. Yeah.

Roger Kahn

So on the opportunity backlog, so we ended fiscal 2024 with nearly double the sales pipeline from what we started FY24. And that includes 186 opportunities that are sales qualified leads, which means that the prospective customer has shared budget, they've shared needs, they are communicating regularly back and forth with us. That's more than $3.6 million in annual contract value, so you can kind of multiply that by three, approximately $10 million in total contract value, and that's how we're kicking the year-off. Most of those customers are prospective customers are in manufacturing and distribution. They're B2B customers.
We are extremely strong in electrical and in plumbing distributors, which is a larger space than I would have thought before. And in fact, nine of the top 50 electrical distributors are currently customers of ours, are all referenceable customers, and that pipeline has some pretty big names in electrical distribution space. So we're expecting to continue to dominate that space.

Unidentified Participant

Do you expect that the 186 qualified leads, that will sort of be the measure going forward, or do you expect that number will dip or go up or whatever over time?

Roger Kahn

Right. It'll go up, so as leads come out of our pipeline either because we win them or lose them we have new leads coming in at a faster rate. And we're very much focused on what we call top of funnel marketing. So we're making some investments right now in terms of being able to create a more targeted, ideal customer profile, have automated outreach to that ICP and automated nurturing for the first few stages because this will allow us to just touch more people. We're seeing a good close race. We just want to expand that and then we'll get our humans involved after the first few touches. So we'll continue to grow that pipeline.
But in terms of the overall total addressable market, we're really not even scratching the surface. And if you look at our two biggest partners, Optimizely, which has $400 million in ARR, and BigCommerce, which has $300 million in ARR, those two platforms, we could -- have 20% of their ARR in sales, and that would result in $80 million plus $60 million in sales. And that's just those two partners.
Of course, we're selling a lot with Salesforce and we're selling with Adobe Magento. And staying inside of those ecosystems is part of how we generate lots of leads at the top of the funnel, keep our own marketing expenses low, and build a reputation for references to help increase our close rate.

Unidentified Participant

And when we engage with these prospects, and I assume that almost all of them is a competitive situation, right? So when we engage, what is sort of our win rate at this point?

Roger Kahn

Right. So from what we call a sales-qualified lead, and that's where we have had multiple inbound inquiries from a customer and they've stated need and budget, we're actually seeing a 20% to 0 close rate on those. And that's really driving our mentality of pushing lots and lots of leads into the funnel itself. Because I almost feel like that close rate is too high. I mean I want to win every single deal but I want to have so many leads in there that we're having more at-bats so to speak. So we've got a very strong close rate. We need more leads into the top of the funnel.
And the reality is, is every lead does cost money, and we don't have a ton of money, so we need to find good ways to be able to generate more leads, generate more money to buy more leads, but to also work through those partner ecosystems and other low-hanging fruit to feed that tunnel without having to invest money that we don't have.

Unidentified Participant

That's terrific. I really appreciate that. Can you give sort of a sense, just a sort of general direction of how many of the sales are coming direct now and how many are floating through to partnership? What's the sort of the, I don't know, by some measure, what's the breakdown there?

Roger Kahn

Yeah. So in terms of flowing from the partner itself, the partner actually providing us with the contact, that's about 25%. So one-fourth of our deals are the result of us being at a conference like Opticon that we were in San Antonio last month, or maybe it was October actually, at a customer conference, or them providing it directly to us. The other 75% always have a partner attached to them because all of our customers need one of our partners' platforms as part of their website. But that 75% is happening through a lot of them come from our website itself, from hawksearch.com. So Hawk is a brand name is really where we're investing and we're seeing leads come in through there.
And we're also buying data lists and having outreach, including just invites to YouTube videos that we create, webinars, PDFs of case studies and things like that.

Unidentified Participant

Thank you. Look, I think we are 12 to 18 months into the great HawkSearch AI experiment here, and I think it looks like it's going really well. So it's a bit of a mystery. I mean, we look at the company valuation relative to the healthy results and the potential. It's just, do you have any ideas what it is that is not liked about the company from the market's perspective? Because market, of course, equals capital, right?

Roger Kahn

Of course. Yeah, yeah, exactly. If we had a different stock price, I would not be hesitating to promote injecting capital to feed the sales funnel, but if today's stock price, I think that would be dilutive and not the right thing to do. And our stock has, we have a poor history with the stock. I think that that has, and capital raise back in 2019 that produced a bunch of warrants and shorting and other things that may have created structural problems. But probably also our overall size is a challenge for our stock as well, just the overall revenue. We're only a $16 million company. We are the AI leader in product search. We've been doing AI for a long-time and we've added a ton of innovation. We have to get the word out there and rectify that multiple, but it's a great buy because I'm confident that this company is worth a lot more than where it's trading at today.

Unidentified Participant

Yeah, I mean, obviously I agree.

Roger Kahn

Yeah, you're in.

Unidentified Participant

Me too. Tom, can you tell me, of the remaining ones, what is the strike price of that thing or what's the expiry dates on those?

Thomas Windhausen

Yep. So there's 800,000 remaining. 180,000 of those have a $2.85 exercise price expiring in May 2026, and 592,000, $2.51 expiring November 2026. So, those 800, 000 between $2.51 and $2.85 and between May 2026 and November 2026.

Unidentified Participant

Okay, thank you. So realistically, I mean, these are going to trickle for sure. Okay. I really appreciate it. I want to thank everybody for what they have done over the last year. It has been impressive to watch. I really appreciate it, you know. And again, happy holidays.

Roger Kahn

Happy holidays, thank you, Per. Really appreciate your support.

Operator

Thank you. I would now like to turn the conference back to management for closing remarks.

Roger Kahn

Great. Okay, perfect. Well, everybody, happy holidays. Thank you for joining us today. We really appreciate continued support of all of our customers, of our partners, and of course, our shareholders. We're excited about the business, everything that we're doing with AI. I mean, I'm custom-built for this stuff. I have PhD in AI. I've been living it most of my life and things are getting real and we're adding tangible value for our customers with this and it's a very exciting time. We look forward to speaking with you again on our first quarter fiscal 2025 conference call which will be in February of 2025. Until then, be well, Happy Holidays.

Operator

This concludes today's conference call. Thank you for participating. You may now disconnect.