波司登陷入尴尬的境地:进阶高端化,暂时上不去,同时又丢掉了中低端市场的份额,脱离了大众消费者,进退两难。©️懂财帝出品 · 作者|嘉逸深冬已至,气温越来越低,但人们或许怎么也没想到,自己竟然买不起羽绒服了。据艾媒咨询统计,今年,约有25%的消费者购买羽绒服的预算为201-400元,有37%的消费者的预算为401元-600元,有23%的消费者的预算为601元-1000元。36氪的调研数据显示,年轻人...
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