后台回复品牌免费获得《50本品牌营销必读书》作者 |苏子秋来源 | 首席品牌观察瓶装水市场,一波未平,一波又起。还记得此前农夫山泉董事长钟睒睒的言论吗?他在接受媒体采访时,直接宣称上半年推出“小绿瓶”是意气之举,目的是为了和红瓶水拉开差距,坦言仍然不希望消费者去喝绿瓶水。品牌创始人公开diss自家产品,这属实是迷惑行为。钟睒睒的目的,不过是为了强调天然水比纯净水更健康,价格更贵也理所当然。但更令人...
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