特步国际:运动品头部国牌 多品牌运营专业与大众需求并举

华源证券
22 Dec 2024

公司以OEM 代工起家,逐步发展跑步文化。公司成立于1987 年,初期借代工业务起家,2008 年上市后,公司借奥运热潮持续发展,并通过成立特跑族等增强品牌跑步基因;2019 年,公司开启多品牌运营模式,与Wolverine 合作成立合资公司经营索康尼、迈乐大中华区业务。公司近年持续聚焦跑步赛道,持续通过赞助马拉松赛事等方式提升品牌形象,推动营收及利润双增。国内跑步氛围日趋浓厚,马拉松赛事及完赛...

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