连增七季度后业绩再度下滑 耐克中国市场增长遇挫

中国商报
25 Dec 2024

中国商报(记者 王怡菲)近日,耐克(Nike)发布2025财年第二季度业绩报告。数据显示,耐克在大中华区营收同比下降8%,这是其在本年度第一财季下跌后面临的又一次挑战。作为曾备受国内年轻消费群体青睐的知名海外运动品牌,其吸引力为何下降?业绩出现更大幅度下滑数据显示,2025财年第二季度,耐克营收为123.54亿美元,同比下降8%;净利润达11.63亿美元,同比下降26%。其中,耐克在大中华区营收为...

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