万元羽绒服销量不佳,波司登转向户外市场寻求突破

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28 Dec 2024

今年10月初,凯辉与波司登共同投资了加拿大户外品牌MooseKnuckles。波司登成为该品牌的最大股东,持股超过30%。MooseKnuckles是加拿大的户外品牌,曾在2019年接受了凯辉基金领投的少数股权投资。有时尚行业分析人士指出,此次收购背后的动机是波司登核心品牌的高端化进展并不顺利。相比之下,户外产品市场需求旺盛且价格持续上涨。羽绒服通常较为厚重且不防水,在透气性能上也逊于滑雪服,设计...

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