在多年来竞争最激烈的假日季,美国主要零售商塔吉特和沃尔玛正在加大广告投入,以便通过短视频应用TikTok和流媒体平台接触购物者。但投资者表示,虽然最近的美国信用卡和借记卡数据显示塔吉特略有收益,其购物者在12月初的消费略高于一年前,但这家总部位于明尼阿波利斯的连锁店今年几乎无法扭转使其处于不利地位的趋势。塔吉特在全美拥有1950多家门店,主要经营非必需品,随着销售额的下降,其市场份额已下降。...
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