新浪科技讯 12月28日晚间消息，阅文披露数据，截至2024年11月，阅文的衍生品业务营收是去年的2.5倍，其中轻软周产品表现亮眼，营收同比提升400%。

　　以《全职高手》IP为例，今年以来阅文旗下的IP衍生品厂牌阅文好物推出多系列《全职高手》热销周边，仅卡牌产品的GMV就突破6000万元。

　　据介绍，阅文好物今年下半年陆续在西安、杭州、南昌、北京、上海等地开设多家线下门店，12月还上线了小程序“阅谷咪”，进一步打通线上线下联动的商品化业态，持续丰富谷子经济场景。阅文方面表示，未来，阅文好物将基于重点IP开发更多贴合大众口味的轻软周产品，并以门店开设为基础，积极布局线下的二次元业态。同时，伴随IP出海热潮，阅文好物还将布局海外市场，把《全职高手》等中国IP的衍生品带给全球粉丝。

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责任编辑：郭建

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