【美国假日购物季零售额超预期,零售商利润或因降价促销承压】金十数据12月28日讯,当地时间12月26日,美国信用卡公司“万事达卡”发布的最新报告显示,在刚刚过去的假日购物季,美国的零售额总体增长超出预期。数据显示,这个假期,线上购物受到越来越多消费者的青睐。美国零售业的高管现在给美国消费者贴上的几个关键词是:谨慎、保守以及按需购买,分析称零售商们似乎也意识到了需要通过大幅折扣来吸引厌倦了通货膨胀的消费者们。沃尔玛表示,将继续通过降价回馈消费者,而竞争对手塔吉特则表示会加大促销,因为如果没有促销,消费者的参与度就可能会下降。日用品公司达乐预计,第四季度的利润可能会因为促销力度加大而承压,而连锁超市克罗格直言,不得不降价以保持竞争力。然而,最大的问题在于,未来在没有折扣的情况下,消费趋势是否能够持续。
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