金吾财讯 | 奈飞Netflix首次直播美国国家橄榄球联盟（NFL）赛事，打破了该联盟在流媒体平台上的收视记录。据尼尔森的早期统计数据显示，圣诞节期间的两场赛事在美国吸引了逾2400万观众。虽然大多数观众通过Netflix平台观看，但也有一部分观众通过四支球队所在地区的本地电视台或NFL+流媒体服务收看了比赛。Netflix在直播过程中没有遇到重大的技术障碍。此次转播NFL赛事标志着Netflix致力于将自己塑造成一个活动直播的平台，并拓展其广告业务的关键一步。
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