麦当劳背后的烘焙巨头,杀入零食赛道

砍柴网
27 Dec 2024

宾堡要在休闲零食市场分一杯羹。12 月 24 日,宾堡中国总经理张莉介绍,宾堡中国首次进军休闲零食赛道,首发产品是面向 C 端推出的 " 曼可顿面包脆脆丁 "。宾堡是全球最大烘焙公司,也是肯德基与麦当劳主要面包胚供应商之一。2023 年,宾堡集团营收超过 220 亿美元,甚至接近麦当劳的 254.94 亿美元。1945 年,宾堡集团诞生于墨西哥,2006 年进入中国市场,之后的 18 年里,宾堡在...

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