年终盘点|婴幼儿奶粉调整中加速分化,深度竞争下前路在哪?

第一财经
26 Dec 2024

持续下滑4年后,婴配粉行业终于有了触底的迹象。 在经历了持续4年的调整后,2024年的婴配粉行业迎来了新变局。在市场竞争和理性消费的持续作用下,国内婴配粉市场今年有了触底的迹象,行业在调整中迎来了加速分化和优胜劣汰。在业内看来,下一步,头部奶粉品牌正在试图通过技术竞争来争夺存量市场,同时,消费者基数更大的中老年、儿童奶粉市场仍是兵家必争之地。分化的奶粉市场由于疫情中被压抑的生育需求逐步释放,叠加...

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