《Brand Finance 2024年中国银行业品牌调研报告》出炉:股份制商业银行发展势头强劲

金融一线
27 Dec 2024

12月27日金融一线消息,《Brand Finance 2024年中国银行业品牌调研报告》(以下简称《报告》)正式发布。《报告》深入分析了中国零售银行业务市场和对公银行业务市场,并对调研结果显示,大型商业银行在中国银行业的对公业务及零售业务市场的表现占据主导位置,这些银行在品牌“知名度”与“使用度”上均处于行业前列。然而,诸如招商银行、中信银行以及中国民生银行等股份制商业银行亦展现出强劲的发展势头...

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