新茶饮价格战不休 商家同质化竞争难突围|2024年中国经济观察

21世纪经济报道
27 Dec 2024

2024年就要过去,站在年终回望,今年新茶饮市场仍然是“硝烟弥漫”,竞争十分激烈。  2024年以来,新茶饮品牌不约而同地放慢了新店扩张的脚步。截至2024年11月12日,窄门餐眼数据显示“奶茶饮品”行业门店总数达41.26万家,近一年新开14.23万家门店,其中,净增长显示为-1.77万家。  新茶饮行业增速放缓、红利见顶,新茶饮品牌如何在市场中占有更多份额?在这种情况下,表面上的价格优势似乎是...

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