【券商聚焦】东吴证券首予珍酒李渡(06979)“买入”评级 中长期看好公司需求复苏弹性

金吾财讯
30 Dec 2024

金吾财讯 | 东吴证券发研指,珍酒李渡(06979)实控人吴向东(持股比例66.7%)自2003年起先后收购湘窖、开口笑、江西李渡和贵州珍酒,打造以三大企业、四大品牌、多种香型为核心的国内领先民营白酒企业,上市主体珍酒李渡以“旗舰珍酒、国宝李渡、地区领先湘窖及开口笑”为三级增长引擎,2023年三者收入贡献占比分别为65.2%、15.8%、17.4%。该行指,2024年以来,酱酒品牌随行业同步步入回落调整阶段,酱酒热宣告退潮,未来白酒竞争不再简单是品类凌驾于品牌,更看重酒企综合运作能力。1)横向对比酱香与浓香酒,酱酒行业二、三梯队酒企的品牌集中度尚处提升初期,主要酱酒单品未来仍然具备产品周期及渠道资源优势。2)酱酒内部对比来看,酱酒一、二线酒企阵营业已成形,珍酒2023年收入已位列酱酒行业前5。对比来看,珍酒优势在于公司渠道端的精细管理,以及C端营销的持续深耕,在下行期能够通过任务调节以保障库存、价盘良性,通过体验营销强化品牌认知,从而有望更好迎接下一轮需求弹性释放。该行表示,伴随需求走弱,公司中短期盈利增长相应放缓;但中长期看好公司需求复苏弹性,珍酒高价位产品轻装上阵有望实现明显放量。预计2024~2026年公司non-IFRS归母净利分别为16.2、17.4、20.4亿元人民币;同比+0.1%、+7.2%、+17.2%,对应PE为13.4、12.5、10.7x,首次覆盖给予“买入”评级。

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