12月29日下午消息，在2025麦当劳粉丝大会上，麦当劳中国CEO张家茵正式宣布开启2025超值年，提出全新品牌超值主张：“简单美味，惊喜自由，365天‘麦’超所值”。

　　截至目前，麦当劳中国门店数量超过6700家。张家茵称，基于“三脚凳”理念的麦当劳供应链系统，将持续提供优质的食材原料，如非笼养殖的鸡肉（无笼好鸡）、葵花卡诺拉油以及100%纯牛肉。

　　麦当劳中国首席增长官何亚彬称，2025年，麦当劳中国将集结四大超值项目，大堡口福超值三件套正式全年常驻并季度上新，随心配1+1将继续常驻并季度上新，麦麦会员奖励计划将推出“周一麦麦省”与“周六麦金喜”活动，麦金卡开启“我的六折自由搭”新权益。

　　在活动现场，麦当劳中国还发布了“年轻人餐饮消费五大趋势”。麦当劳中国首席影响官顾磊介绍，一是反向攀比，更卷价值；二是反对套路，追求简单；三是期待惊喜，为情绪价值买单；四是自由选择，重养自己；五是吃得好不好，美味排第一。

海量资讯、精准解读，尽在新浪财经APP

责任编辑：王旭

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.