格隆汇12月31日｜瑞银发表报告称，奈飞在体育直播中表现良好，因此可能会提高订阅价格。瑞银称，奈飞全美美式足球联盟(NFL)比赛于圣诞节当天播出，在美国平均收视人数约为2400万，收视率已远远超过亚马逊(AMZN)本季Prime Video的周四榄球之夜。虽然收视率低于转播率，但该行相信，随着时间推移，奈飞有能力获得更多的体育赛事转播，将为进一步加价铺路，同时增强广告收入。瑞银称，自2022 年初以来，奈飞标准美国计划尚未加价，指根据无广告计划的历史变化进行加价，预计将带来约10亿美元年增量收入和息税前利润，给予“买入”评级，目标价为1040美元。

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