消费参考丨策略对调:肯德基涨价,麦当劳打折

21世纪经济报道
31 Dec 2024

21世纪经济报道记者贺泓源、实习生谭伊亭报道肯德基与麦当劳的经营策略对调了。2024年12月29日,麦当劳中国在“粉丝大会”上宣布,将在2025年加大超值优惠力度,共有四个超值项目,包括大堡口福超值三件套全年常驻并季度上新 、随心配1+1全年常驻并季度上新、会员奖励计划将推出 “周一麦麦省”与“周六麦金喜”活动,以及麦金卡开启“我的六折自由搭”新权益。此外,麦当劳还在降低外卖费用门槛。12月9日,...

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