【中信建投：贵州茅台积极调整市场策略，主动求变，积极转型】金十数据12月30日讯，中信建投证券研报指出，近期，贵州茅台召开了茅台酒和酱香酒公司经销商联谊会，针对2025年市场工作做了相应的部署，2025年茅台酒国内市场计划投放预计较去年略有增长，酱香酒公司预计不低于贵州茅台过去5年平均增速。针对茅台酒，公司积极调整产品结构和部分产品渠道策略以适应市场变化，持续做好“三个转型”。针对酱香酒，打造“一体两翼”三大百亿产品事业部。此外，公司回购股票并注销方案有望即将落地。行业调整期，茅台积极调整市场策略，主动求变，积极转型，战略路线更加清晰，茅台中长期高质量增长可期。
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