阿里健康与康比特达成战略合作 深耕运动营养赛道

中国网财经
31 Dec 2024

中国网财经12月31日讯 昨日,阿里健康与运动营养头部品牌康比特正式签订战略合作协议,双方将围绕数字化营销、产品种草、IP建设、会员运营等多领域开展深度合作,为用户提供更好的产品和服务体验。随着全民健身意识提升及消费者观念改变,越来越多消费者开始主动健康管理。骑行、户外、游泳、球类运动等运动热的兴起,为运动营养市场的高速增长提供了强大的动力。一项调查数据显示,2023年中国运动营养食品市场规模达到...

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