本土化是出海最重要也最难打通的环节。2023年开始,茶百道正式迈出了自己的出海征程。但意外的是,茶百道没有选择东南亚这片出海试验田,而是将出海首站定在了韩国——一个高门槛的全新考验。本土化也成为了茶百道最大的考验和决心,面对海外水果的差异、当地消费者对鲜果茶的陌生以及全世界最严苛的检测标准,为了最大化还原产品的口感,茶百道团队在全球首店开业前,经历了尤为艰辛的困难。在诸多努力下,茶百道迅速给韩国...
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